Button Up Michigan started as a simple idea between two friends who wanted custom pinback buttons to wear to an MSU game. What began as a fun project quickly turned into a business.

After being invited to our first Detroit Lions market, the brand took off. Since then, we’ve been proud to serve some of Detroit’s favorite ladies, including Holly Campbell and Christen Goff. Today, Button Up Michigan creates game-day and everyday pieces designed to help you show off your team spirit in style.